The new president of the Association of Directors of Children's Services has promised to restore morale to children's social work by highlighting its value to society and working to improve post-qualifying training.
Kim Bromley-Derry, director of children's services at Newham Council in London, told a reception yesterday to mark his election that the profession was "feeling under siege" following the Baby P case.
He feared recruitment and retention problems could worsen as the sting of public criticism took effect, adding: "Social workers have said to me, 'why would you want to enter this profession [in the current climate]?'."
But Bromley-Derry pledged to take action on the issue.
'Demystify social work'
Firstly, it was important to "demystify" social work by engaging with families and the media, Bromley-Derry said.